Client operating result
4 → 2
weeks
Launch preparation cycle time across a seven-brand workflow.
Seven-brand product launch workflow
Launch preparation time was cut roughly in half by redesigning the operating process and establishing clearer standards.
BeforeAbout 4 weeks
The existing launch-preparation process required roughly four weeks to move through the work.
Operating changeWorkflow redesign + clearer standards
The work was redesigned around a more explicit operating process and clearer standards.
AfterAbout 2 weeks
The redesigned process reduced measured preparation cycle time by approximately 50%.
What this demonstrates
Improve the work before you automate it.
- Start with the recurring operating problem, not the technology
- Redesign the process and make standards explicit
- Measure the change against a real baseline
- Apply the same discipline before introducing AI